The Yammm brand guide
Hello.
A familiar identity.
A little character.
The marks, colors and backgrounds that make a place feel like Yammm. Quiet by design. Recognizable wherever we show up.
IDENTITY & WORKSPACE COLLECTION 01 / OCTOBER 2026
A little meaningin the details.
One identity. A few well-chosen forms.
01 / The essentials
Always Yammm.
The mark gives us a signature. The wordmark makes it unmistakable. Charcoal, warm white and that small orange spark keep them connected.
Keep the geometry.
Use the outlined artwork as supplied. Scale it evenly; keep the orange A, the proportions and the spacing intact.
Give it room.
Keep text and other graphics away from the mark. Start with a quarter of its width as clear space on every side.
Choose the surface.
Use charcoal on light and warm white on dark. Keep the area behind the signature calm and easy to read.
The palette
Calm, with a spark.
The website’s pale blue, ink and indigo set the atmosphere. Orange belongs in the details. Charcoal and warm white anchor the workspace identity.
Use orange as an accent, not small body text on white. For readable links on a light surface, use the website purple .
Lato / Light 300 & Regular 400
Thoughtful work.
Clear expression.
The same open, unhurried typography as the Yammm website. Light for spacious headings; regular for the information people need.
Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm
0123456789 & ? !
02 / The atmosphere
A little more character.
A familiar indigo. A quiet monogram. A hint of meaning in binary. Choose a setting that gives the identity room to breathe.
Website & desktop artwork
Website binary
The website’s indigo, with a message hiding in plain sight. Static, quiet, and clear around the center.
A little meaning in the details
The columns encode “YAMMM ONLY. RESISTANCE IS NOT FUTILE.” in ASCII. Read top to bottom, then move to the next column.
It is a playful detail, not a security control. A familiar logo or background is never proof that a sign-in page is genuine.
A shared visual language
Energy in the right places.
The website’s ribbons bring movement and connection. Workspace backgrounds keep that same personality at a quieter volume, with the sign-in task at the center.
03 / For the team
Your next hello starts here.
The complete asset library, brand kit and workspace setup notes live in our team workspace.